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Heineken Beer Mat "Did You Know ?" series # 3
Heineken Beer Mat "Did You Know ?" series # 3 

(part of the promotional campaign for the Heineken League - British ice hockey)

Text reads "The biggest crowd for a North American NHL game was 21,019 for Detroit v Minnesota in November 1983.

The record in a Heineken League game is 8,996 for the 1989 Championship Final at Wembley". Both records have been subsequently broken. 

Whitbread & Co Plc.

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